Short-form video has changed how people discover content — and NIVO's take on the format is called Nivi. Here's what it is and why creators are starting to use it.
What are Nivi videos?
Nivi is NIVO's short-video format, built into the same app as posts, Stories and messaging. Instead of opening a separate app to watch quick clips, NIVO users can scroll Nivi videos, post their own, and jump straight into a conversation with the creator — all without switching platforms.
Why it matters for creators
- One audience, not three — followers who watch a creator's Nivi video are the same people who see their posts and Stories, not a separate fanbase to rebuild.
- Direct connection — NIVO's built-in messaging means a viewer can message a creator right after watching, without leaving the app.
- Discovery — NIVO's Discover section surfaces trending posts and creators, giving new accounts a way to be found beyond their existing followers.
"Same app, same audience, no extra tab to check."
How it fits into NIVO as a whole
NIVO's pitch is that identity shouldn't be split across apps — a photo here, a video there, a chat somewhere else. Nivi is the video layer of that idea: a place for movement and sound to sit next to everything else a person shares.